Overseas market leapfrog development

Release date 2026-03-25 14:51:55 Reading 9

used excavator Overseas market leapfrog development

Major domestic construction machinery enterprises are actively exploring and expanding into the global market, and have continued to deeply cultivate traditional advantageous markets such as Southeast Asia and Africa. They have also successfully broken through the barriers of high-end markets in Europe and America. Overseas business has become an important growth engine for enterprises, effectively used excavator responding to domestic cyclical fluctuations and demonstrating the strong international competitiveness and brand influence of Chinese manufacturing. During the 11th Five Year Plan period, China's exports of construction machinery have grown significantly, with the export value increasing from 20.9 billion US dollars in 2020 to 52.859 billion US dollars in 2024, achieving high-level growth for four consecutive years and showing a strong upward trend overall. It is expected to reach or exceed 59 billion US dollars by 2025. The leapfrog development of overseas markets is of great significance to domestic construction machinery enterprises. From 2020 to 2024, the proportion of overseas revenue of A-share listed used excavator construction machinery enterprises has rapidly used excavator increased from 11.38% to 0.48% locally. Leading enterprises such as Sany Heavy Industry and Zoomlion have already accounted for more than half of the company's operating income from non environmental business, becoming the "ballast stone" for promoting high-quality development of the enterprise.

used excavator From the perspective of overseas market patterns, emerging markets such as Southeast Asia, the Middle East, and Africa continue to release demand for infrastructure construction, becoming the main driving force for the growth of construction machinery exports; The European and North American markets have achieved structural growth through product upgrades. Different regional demand characteristics are driving enterprises to form tailored export strategies. Against this backdrop, Chinese enterprises are accelerating their global layout through a combination of "deep localization" and "global networking" strategies. On the one hand, leading enterprises such as Sany Heavy Industry, Zoomlion, and Xuzhou Construction Machinery have established research and development centers, production bases, and accessory service systems in key regions such as the Americas, Europe, and Asia,used excavator gradually achieving a leap from traditional exports to localized operations; On the other hand, various enterprises actively build a global marketing and service network, continuously enhance brand influence and market share through participation in major international engineering projects, and demonstrate the strong competitiveness of Chinese manufacturing deeply integrated into the global industrial chain.

used excavator The overseas layout of major domestic construction machinery enterprises is as follows:

Three major projects: We have established an overseas market channel systemused excavator covering more than 400 overseas subsidiaries, joint ventures, and agents, and built a global grain reserve network including 7 domestic warehouses, 5 overseas regional center warehouses, and 1000 nearby overseas accessory warehouses; Li Jiancheng has established four major industrial cluster bases in the United States, Europe, India, and Brazil; In 2025, the South Africa Cape Town branch will open, and the first overseas battery swapping station project at the Jowa mine in Zambia will officially begin construction. In 2024, the company's international business revenue reached 48.5 billion yuan, a year-on-year increase of 12.15%, accounting for 64% of the main business revenue.

Among them, there is a joint venture of Heavy Industry Science and Technology: eleven overseas production bases have been established in eight countries, including Italy, Germany, India, Mexico, Belarus, Brazil, Türkiye, and the United States, forming an industrial system covering a wide range of 32 series. In 2024, overseas revenue reached 23.38 billion yuan, a year-on-year increase of 30.58%, accounting for 51.41% of the total. The average annual growth rate of overseas revenue in the past three years reached a compound annual growth rate of 26%, and the gross profit margin of overseas revenue was 32.05%. The company's internationalization pace has used excavator significantly increased in the past five years.

Xuzhou Construction Machinery: Building a "1+14+N" (1 overseas headquarters, 14 overseas regional centers, N overseas subsidiaries) global operation system. This three-level management mechanism has become an efficiency accelerator for slow workers to go global, shortening the response distance from China to neighboring countries to local areas, significantly improving response efficiency, and deepening the headquarters' control over the region. In the first three quarters of 2025, the company's internationalization revenue accounted for nearly 50% of its total revenue, of which overseas revenue exceeded 37.5 billion yuan, and foreign sales revenue accounted for 0.1%, an increase of 2.3 percentage points from the same period.

Liugong: Established four overseas manufacturing bases in India, Brazil, Argentina, used excavator and Indonesia, and set up overseas research and development institutions in India, Europe, the United States, and overseas special zones; We have multiple marketing companies with complete machine sales, service, parts supply, and training capabilities, and provide sales and service support to overseas customers through nearly 400 distributors. In the first half of 2025, LiuGong achieved a total operating revenue of 18.18 billion yuan, of which 8.523 billion yuan was from overseas, accounting for further increase to 48.8%.

Shantui Corporation: Establishing thirteen overseas subsidiaries, including three to be established by 2025 in Indonesia, Australia, and Nigeria; Our sales network covers over 160 countries and regions worldwide, including more than 150 overseas distributors and over 520 overseas business outlets. In 2024, the company's overseas used excavator revenue was 7.411 billion yuan, with foreign sales revenue accounting for. 12%.

Shanhe Intelligence: Established production bases in Brazil and India, set up research and development centers in the United States (focusing on the field of intelligence) and Germany (focusing on hydraulic technology and materials science), and set up sales and after-sales service centers in Russia and India.

Major railway construction project: Establishing central warehouses in the United Arab Emirates and Italy, building four major business support points in Europe, South Asia, etc., laying out twelve regional business departments, and forming a global sales and service network.

4、 The construction machinery industry during the 11th Five Year Plan period

Hope to achieve both quantity and quality improvement

used excavator During the 11th Five Year Plan period (2026-2030), the construction machinery industry will develop around the main themes of high-end, intelligent, green, and global development, relying on technological breakthroughs and market transformation to promote the industry towards the middle and high end of the value chain. The following is a summary of key development trends:

1. The release of policy dividends requires a steady recovery internally

The Proposal of the Central Committee of the Communist Party of China on Formulating the Tenth Five Year Plan for National Economic and Social Development proposes to promote the upgrading and upgrading of key industries, consolidate and enhance the position and competitive strength of chemical, machinery, shipbuilding and other industries in the global industrial division of labor, and develop advanced manufacturing industry clusters, used excavator which will accelerate the effective improvement of the essence of traditional industries and the reasonable growth of quantity. It is estimated that there is hope to add about 1 billion yuan of market space in the next five years, release huge development momentum and people's livelihood dividends. The "Eleventh Five Year Plan" proposes to clearly adhere to the strategic basis of expanding domestic demand, and to revive the domestic demand by adding the dividend of equipment updates. Domestic farmland transformation, new urbanization construction, urban underground space development, and pipe gallery construction have entered a high-speed development stage of investment expansion, technological upgrading, and layout optimization, which has generated a large amount of market demand and directly driven the sales growth of earthmoving machinery such as excavators and rollers.

used excavator Policies such as ultra long term special treasury bond are inclined to infrastructure and energy facilities. In particular, this country recommends the construction of new energy systems and large-scale water conservancy and hydropower projects, which brings significant development opportunities to the construction machinery industry. Among them, the hydropower project at the lower reaches of the the Yarlung Zangbo River will be comprehensively promoted during the "11th Five Year Plan" period. The project is located in Linzhi City, Xizang Autonomous Region. It plans to build five cascade power stations with a total investment of about 1.2 trillion yuan (the static investment of the Three Gorges Project is 135.3 billion yuan, only one ninth of that of the Yajiang Project). The total installed capacity is expected to reach 60GW (the installed capacity of the Three Gorges Project is 22 stations. 5GW), and the annual power generation is expected to be 300 billion kilowatt hours (about three times of that of the Three Gorges Project).. According to calculations, the earthwork volume of this project exceeds 500 million cubic meters, and the demand for construction machinery includes large excavators, loaders, trucks, concrete mining machinery, road machinery, etc. It is expected to significantly boost domestic demand for construction machinery in the next 5-10 years.

2. Electrification and intelligence give rise to structural opportunities

Under the background of the "dual carbon" target, the electrification process of construction machinery continues to accelerate. The "Guidelines for Equipment Renewal and Technical Transformation in Key Industrial Fields" issued by the Ministry of Industry and Information used excavator Technology clearly states that by 2027, the construction machinery used excavator industry needs to achieve production efficiency improvement and cost reduction through equipment renewal, further promoting the green development of the industry. According to the report "Global and Chinese Construction Machinery Market Demand Forecast and Development Trends from 2025 to 2030" by the Intermediary Industry Research Institute, the penetration rate of new energy in Chinese construction machinery has increased from 0.4% in 2020 to 7.9% in 2024. Based on the "dual carbon" policy orientation, iterative upgrading of electrification technology, continuous operation of battery costs, and rapid growth in market demand, the Intermediary Industry Research Institute predicts that the penetration rate of new energy in China's construction machinery will reach 12% by 2025 and 27.7% by 2030. Among them, the penetration rate of new energy for excavators, loaders, concrete machinery, lifting machinery, road machinery, and pile driving machinery is expected to increase from 0.8%, 0.2%, 0.8%, 2.2%, 0.5%, and 0.5% in 2024 to 0.6%, 0.7%, 5.7%, 5.9%, 5.2%, and 4.7% respectively.

At the same time, the rapid penetration of intelligent technology has brought new development opportunities to the construction machinery industry. The technological changes brought about by the deep integration of intelligence and manufacturing scenarios will continue to expand the complex, extreme, and ever-changing demands of new manufacturing industries. The deep integration and application of 5G, AI and industrial Internet provide technical support for the unmanned and less manned development of engineering machinery such as mine installation equipment, promote the transformation of the industry from simple mechanical equipment to intelligent operation system, and further evolve to solutions such as cluster collaborative operation, intelligent transportation systematic maintenance, and improve the construction efficiency and industrial chain coordination level.

3. International market expansion and deepening of globalization layout

Overseas markets have become a key focus of development for China's construction machinery industry. During the 11th Five Year Plan period, the export market will continue to tilt towards high growth regions such as Africa and Asia. Enterprises will shift from product exports to a global operation model of "enterprise+standard+service", and there is hope for further expansion of international market share. Since 2025, used excavator the prosperity of overseas markets has significantly rebounded. With the gradual recovery of the global economy, many countries have increased their investment in infrastructure construction, and the demand for construction machinery has risen synchronously. Compared to the domestic market, the global construction machinery market is facing multiple complex challenges such as the resurgence of global trade protectionism, and regional differentiation characteristics still exist. On the one hand, the penetration of emerging overseas markets is accelerating, and the demand for infrastructure in Latin America, India, Africa and other regions continues to grow. Domestic defense products with high cost-effectiveness, complete and high-quality sales are widely favored, and the global penetration rate is steadily increasing; On the other hand, mature markets are driven by the trend of new energy and technological upgrades, which also contain development opportunities. The globalization strategy of Chinese construction machinery enterprises continues to be optimized and adjusted. According to KHL data, the total sales of the top 50 global construction machinery manufacturers in 2024 will reach 237.6 billion US dollars. The global market share of Caterpillar and Little Pine Tree will remain above 10%, while the market share of Slow Work, Three, and Zhonglian will be 5.4%, 4.6%, 2.4%, and 1.8%, respectively; Moreover, the main source of revenue for domestic manufacturers comes from local sales. Excluding the Chinese market, the global market share of domestic construction machinery manufacturers is still at a relatively low level. This figure reflects the current gap and indicates broad room for improvement.

4、 The market has shifted from increasing quantity used excavator to existing quantity, and the post market has formed the longest period of new additions

Against the backdrop of slowing growth in the new machine sales market, construction machinery companies have shifted their focus to aftermarket businesses such as maintenance, parts, and remanufacturing (second-hand modification). This type of business not only becomes a new profit growth point for enterprises, but also an important support for resisting market risks. The construction machinery market has shifted from an increasing volume market to an existing volume market, and the aftermarket has become a rigid demand for customers. Service transformation has become an important development trend in the industry. Nearly 70% of profits in mature international construction machinery markets such as the United States, Europe, and Japan come from the aftermarket. The leading domestic construction machinery enterprises have launched a post market strategic layout, seizing market opportunities through diversified strategy combinations: LiuGong focuses on overseas markets, overseas parts and modification businesses, and has achieved significant results in layout optimization in recent years; Xuzhou Construction Machinery has listed the aftermarket, internationalization, and new energy industry as the "three major increments"; 3、 Zoomlion Heavy Industry Science and Technology Co., Ltd. is building an industrial park in Hainan to carry out the maintenance and remanufacturing of second-hand engineering machinery and equipment. With the support of free trade port policies and location advantages, it aims to reduce product tariffs and transportation costs.

used excavator According to ECON Market Research data, the global second-hand construction machinery market is expected to reach approximately 95.4 billion US dollars in 2023 and is projected to reach 122 billion US dollars by 2030. The global southern region, especially the "Belt and Road" initiative, has established countries and regions as the core market for China's export of contracted engineering goods, with a strong demand for remanufactured construction machinery. The construction machinery market in our country has completed the transformation from increasing quantity to preserving quantity, with a reserve of nearly 10 million units. During the "Eleventh Five Year Plan" period, the existing market is expected to generate a blue ocean market for remanufacturing worth billions of yuan. In the past three years, the average annual growth rate of China's second-hand construction machinery exports has reached 30%. Especially with the inclusion of construction machinery in the eleven key areas of large-scale equipment updates by the government, coupled with the 8-10 year update cycle of domestic equipment and the driving force of environmental protection policies, the construction machinery industry is experiencing a structural replacement wave under the influence of multiple factors such as the upgrading of the national four emission standards. Since it has driven domestic sales of new machines and provided sufficient sources of goods for export preparation for remanufacturing. In the next few years, Southeast Asia, the Middle East, and other regions will experience accelerated industrialization and a significant infrastructure gap, leading to a strong demand for small and cost-effective equipment; Compared to mature markets such as Europe, America, and Japan, China's establishment has significant cost-effectiveness advantages. The resonance between the infrastructure needs of emerging overseas markets and China's defense cost-effectiveness advantages will provide broad space for the expansion of China's construction machinery aftermarket business.

used excavator Overall, as the 11th Five Year Plan period approaches, China's construction machinery industry is ushering in a historic opportunity to transition from a "follower" to a "leader". On the basis of high-quality development established in the 11th Five Year Plan, relying on the national strategic guidance of "accelerating high-level technological self-reliance and leading the development of new quality productive forces", the industry will usher in the development opportunity of "internal and external double vibration". Internally, the construction machinery market is showing a trend of recovering from the construction bottom, accompanied by continuous investment in infrastructure construction and the release of demand for updating existing equipment, indicating considerable growth potential for the industry; Facing foreign countries, the rebound of global infrastructure investment coupled with the improvement of domestic brand competitiveness has further expanded the export market space. Under the dual drive of "domestic updates+overseas expansion", the Chinese construction machinery industry is expected to continue leading technological innovation, accurately used excavator receiving customer needs through service transformation, relying on product, channel, and cost advantages, and achieving synchronous improvement in market share and profitability.

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Overseas market leapfrog development

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Overseas market leapfrog development

We guarantee the quality of each machine and promise
to offer you the most favorable price.